Taylor Swift’s symbolic and cinematic music video for her Reputation single, “Look What You Made Me Do” is so addictive, it reached one billion views on YouTube.
This isn’t the first time Swift has hit the milestone. Her visuals for “Shake It Off,” “Blank Space” and “Bad Blood” all have 10-digit views each.
The “LWYMMD” clip launched the Reputation era in August 2017 after premiering at the VMAs. She pokes fun at being called a “snake,” hints at her feud with Kim Kardashian and Kanye West, and bids farewell to different version of her old self.
Watch it below.