The YouTuber is a hot contender for the festive No1 spot with his track We Built This City – a cover of the rock classic but with a sausage roll twist. Coral had his odds as low as 1/25 before deciding to pull the plug. Meanwhile with William Hill he’s now priced as low as 1/10, and he’s on 1/8 with SkyBet. So will he actually go all the way?
It’s hard to tell right now, but it’s certainly going to go down to the wire.
According to Music Week, yesterday’s midweek sales flash indicated that Ava Max’s lead in the three-horse race had actually extended since Monday first put LadBaby on the map.
Whereas on Monday only 1,500 combined sales were separating Ava at No1, LadBaby at No2 and Ariana Grande at No3; yesterday Ava’s lead over her closest competition was over 2,600.
But it’s worth bearing in mind that 2,600 is still an incredibly close margin, especially when LadBaby is still No1 on iTunes – and the sales estimates are massively in his favour.
Estimates at digitalsalesdata.com suggest he sold a gargantuan 19,135 digital copies yesterday alone.
That’s significantly more than Ava Max’s estimated 2,464 digital copies of Sweet But Psycho.
Those aren’t official numbers – but with one sale equivalent to 100 premium streams or 600 free streams, Ava’s lead on services like Spotify and Apple Music will have to be massive in order for her to scoop the top prize.
It’s worth mentioning that Ava was No5 on Spotify in the UK yesterday, while LadBaby was not in the Top 200.
So essentially, the race is wide open – and will go down to the wire.
The cut-off is tonight, as far as chart tracking is concerned.
After midnight the Official Charts Company will collate all the sales and streaming data for the last seven days, and the Christmas Number One will be announced at 5:45pm tomorrow by Scott Mills on BBC Radio One.
LadBaby’s single is a charity effort – with all proceeds going to food banks around the UK.
Ariana Grande’s thank u, next is also thought to be a contender: it is currently at No3 in the midweeks.